5-Tips-To-market-To-generation-Z

Dear Marketers, get over Millennials and prepare your brand to speak to the Generation Z (Gen Zers). The new age consumers who are also known as Centennials or Post-Millennials are born after 1995.

the-only-visual-guide-you-need-to-nail-inbound-marketing

Inbound marketing is a strategy where marketers attract prospects through delivery of relevant, interesting and helpful content, then convert those prospects into leads, and eventually close those leads into customers. 

 

There are so many times when I hear companies say that social media does not work. They always say what a waste of time it was and how they did not get any conversions from their time spent scheduling to social media. They could not be more mistaken. Social media marketing works and it can lead to sales. However, this is only true if you understand how social media works and that behind every account, there is a person with their own goals, targets, and needs. If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

Continue reading “Why Social Media Scheduling Works”