This is the symbol for a Hashtag #. Although Hashtags are used on other social platforms, they are a must for marketing on #Twitter. They were created by twitter to help users search, find and follow key words or topics. If you have a Twitter account and having been taking advantage of the power of the Hashtag then these tips should get you started.
1. Finding accounts to follow is a great way to try using Hashtags in the Twitter search bar. If you are a local business, finding other accounts to follow in your community is key. Those other accounts may already have established a local costumer base. If you are interested in following others in your profession, then type it into the search bar with the Hashtag. Some examples include, #realestate #lawyer #dentist.
2. Create a #hashtag for your brand and use it on all social platforms with your comment and content posts. If your business tagline is short enough it can be your company name #hashtag. For example, Nike has often used #JustDoIt.
3. Use location #hashtags to share your content in specific areas #Canada #Toronto … Often each city or town has a #hashtag that is a short form version ie. – Toronto #GTA, Hamilton #HamON . These strategies will help you become more visible and searchable where you want to be found.
4. Use #hashtags to search specific topics, products and content that are of interest to you. Searching these #hashtags can also help you find people in an industry you may want to follow, or build online relationships with. ie: #realestate #hockey #parenting #medicalnews.
5. Create a #hashtag for a special promotion, campaign or fundraising initiative. Coke used the #ShareACoke to bring new life to its online marketing. Another suggestion could include #GiveGenerously #ForSale
For More Information on Twitter check out these links!
Sandi Booth is the CEO, web developer, content strategist, graphic designer, social media manager and trainer at Cktechconnect Inc. located in Chatham-Kent, Ontario. Sandi’s creative style and dedication to clients has ensured that Cktechconnect has become the online marketing company it is today. Since its inception in 2009 Cktechconnect Inc. has helped dozens of business and associations with focused successful, dynamic multimedia marketing campaigns.