How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:

“How did you hear about our business/service/product?”

It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.