Twitter is a terrific marketing platform for any size business. This social site allows you to actively search and find followers that match your target audience. Whether you are providing service in a specific area, looking to make connections in your own industry or hoping to market your product worldwide, Twitter can work for you.
However, in saying that, Twitter also comes with several irritants, and unlike other social platforms, it is not Twitter itself but the users who have become the problem. I believe that a lot of this has to do with the lack of understanding on how to use Twitter as a marketing tool as well as business using old strategies on an ever-growing and changing social site. If you want to get the best from this platform, then it’s time to use it wisely.