What Are You Trying To Do?
Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.
One: Don’t Use The Tools Available
One way to destroy your brand’s reputation is not to optimize your SEO campaigns based on ROI statistics. Here’s a list of 10 SEO tips worth considering as a small business —or even a large one. SEO has levels of effectiveness for businesses of any size. If you fail to employ such solutions, you’re basically leaving money on the table. Additionally, you’re allowing competitors a better social profile than you.
Keep numbers, follow statistics you can source, and optimize your outreach strategy as necessary. There are quite a few positive things Search Engine Optimization can do for your brand, and this will either inform an upward spiral of growth, or be wasted investment. Ensuring you get what you pay in out of SEO requires ROI monitoring and careful content fostering.
Two: Avoid Social Media Utilization
Twitter, Instagram, Facebook, Minds, Gab, LinkedIn, YouTube, Google+, Reddit—the list goes on. You have a lot of options when it comes to social media. Clients from different walks of life are going to have their own preferred means of interfacing with the web. If you want to have the most effect, you’re going to want to reach out across diverse social media outlets.
If you don’t use social media, you’re going to damage your brand’s potential, and therefore reduce profitable opportunity. The potential for benefit when weighed against the time necessary for multimedia management via social media outlets is great enough to justify hiring someone specifically to manage such accounts. Should the job be properly done, of course.
Content needs to be optimized per platform in terms of SEO and in terms of site-specific trends or policies. This can be complicated at times, and beneficial results may not be immediately apparent; but they will become increasingly apparent over time. You build momentum with strategies like this, and that is key to reliable expansion.
Three: Boast Things Your Business Can’t Accomplish
You don’t want to tarnish your brand by saying that your products or services can do things they can’t. You’ve got to be able to back up any claim you make, so be very careful what you tell the public you can do. When it comes to content creation, be sure that you only tell the truth. Don’t spin things. Be a resource, don’t be a questionable entity.
Securing Brand Enhancement Help
The truth is, your market does exist somewhere. There’s a maxim that describes how you’ll find them: you’ve got to spend money to make money. But you shouldn’t waste money on brand enhancement techniques which don’t deliver. You’re looking for only the solutions that work. At this point, you come against two choices.
On the one hand, you can blaze your own trail, reinvent the wheel, potentially tarnish your brand, probably waste money, and perhaps feel like you’re treading water perpetually. On the other hand, you can try to find vetted brand enhancement services and likely save yourself time as well as money. The choice is yours—and different options may work for different businesses. But there are some good options available today, and they’re worth considering.
Contributed by: Ashley Lipman
Ashley is a super-connector with EricStrate.com who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.