I love Twitter as a marketing tool. It is a great social platform for making and building online connections. There isn’t one business, agency or association that can’t benefit from getting their brand actively using Twitter.
As an active Twitter marketer for over seven years, I have seen many companies, towns and products create accounts and then soon leave them abandoned. There are many other accounts that are simply failing to use Twitter to its full potential. The sad truth is that business is losing out on the potential of this social platform for making connections with customers and clients.
Just because signing up for a Twitter account was free, certainly doesn’t mean that including it in your online marketing campaign will be easy. I believe the platform is abandoned before the account holder ever knows what it could have done for their business.
Sandi Booth is the CEO, web developer, content strategist, graphic designer, social media manager and trainer at Cktechconnect Inc. located in Chatham-Kent, Ontario. Sandi’s creative style and dedication to clients has ensured that Cktechconnect has become the online marketing company it is today. Since its inception in 2009 Cktechconnect Inc. has helped dozens of business and associations with focused successful, dynamic multimedia marketing campaigns.
Well, as the old saying goes, “a picture says a thousand words”. Here’s hoping that some businesses, agencies, professionals, read and consider my picture before they open their Twitter accounts again.