Category: Online Marketing
If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.
Having a good marketing strategy is crucial to the success of any business. Nowadays, digital marketing is hands down the best way for businesses to thrive and attract more clients. Video marketing, on the other hand, seems to be an essential aspect of companies’ marketing techniques in recent years.
If you are looking for ways to improve your content efforts in 2018 you should give infographics a try!
If you haven’t already claimed your Google My Business listing (GMB), you should do so immediately. In doing so you can take advantage of a free tool from Google that will spread your brand and drive traffic to your website. Once you claim your business on Google, you will be able to take advantage of GMB posts.
Continue reading “Take Advantage of Google My Business Posts”
Google has good news for professionals. Google typically required business listings to have a physical address. Individuals working from a home office or servicing client’s at their location can now claim their listing. This is great news for non-profits, service groups, real estate agents, consultants, online marketers, online sales and individuals whom provide their services from a home office or at a clients home or location.
It is now possible for professionals and service providers to claim their Google My Business and take advantage of all the possible marketing options available.
There is more to growing your business than building a website or sharing content on your social media sites. Customers won’t just to come to you! You have to attract clients to your website by implementing a combination of steps. There is a process. If you are ignoring the process, your online marketing will not see the Return On Investment (ROI) you are hoping for.
You must have a digital marketing strategy to be successful with your marketing. It is essential that you have clear and measurable goals to direct your actions. Here are key components that must be a part of your plan.
This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic and creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.
Continue reading “Marketing Trends That Will Dominate Social Media in 2018”
Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.
Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!
But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.
Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.
Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”
