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With such a declining organic reach, dwindling attention spans and ever-changing social media and search algorithms, getting more eyeballs on your social content and keeping them there is becoming more and more difficult with each passing day. Online marketers are looking for ways to keep their audience engaged.

With 80% of web searchers ignoring paid results, you can no longer rely on PPC advertising alone to boost traffic to your site. It’s become more important than ever to work on increasing organic traffic.

When we think of social media, Instagram stories, Snapchats, and endless Facebook scrolling often comes to mind. Yet according to the Pew Research Center, 77 percent of workers report using social media while at work. While this data may lead you to believe that worker productivity has been hindered by Pinterest and its cousins, there are actually a handful of surprising reasons why social media plays an important role in the workforce.

It’s not whether social media in the office is good or bad; rather, it’s how employees use it. This article will delve into the pros and cons of social media in the workplace and share a list of suggested company policies to ensure it is used in the best way.

an OVERVIEW OF THE ELDERLY ON THE WEB

If you still believe that the internet is made only for Millennials and Generation Z, then you’ve got it all wrong. Right now, there are more senior citizens using the world wide web than you might have been aware of. Continue reading “Connected Senior Citizens–Caught in the World Wide Web”

Productivity online depends a lot on your strategy and the tools you use. When you are managing multiple social media accounts for numerous clients, it’s important to be well organized and efficient with your time and part of that comes down to these productivity tools and apps: social media scheduling tools; graphic tools; presentation tools; website builders and much more. Continue reading “Productivity Tools- VISME and OneUp App”

the-psychology-of-social-media-why-we-like-comment-and-share

60% of women admitted being addicted to social networking sites. 56% of users shared that they were afraid of missing something important online. It was also estimated, in another research, that an average person spends approximately 135 minutes per day on social media.

The reason why people want to go online, and share something, lies in the psyche of letting others know of one’s real self, and staying connected with the rest of the world, especially friends and family. But there are many drawbacks to this dependence as well. Users often find their self-esteems suffering in the process. Therefore, it is important to cut down the usage of these sites.

Continue reading “The Psychology of Social Media”

a-small-business-guide-to-facebook-video-marketing

Facebook video can be an excellent way to engage with your customers and introduce yourself to new leads. Follow these tips to learn how to make the most out of the medium on a budget.

Continue reading “A Small Business Guide To Facebook Video Marketing”

 Projects10-most-versatile-fonts-every-designer-should-own

Fonts are one of the most crucial aspects of design. Using the right font brings order to the design and helps deliver the message without chaos or confusion. The versatility of fonts is important to keep brand’s message consistent across screens. Check out these fonts for your next project.

savvy-tips-for-seo

The goal of an e-commerce site is to be visible, in order to obtain traffic, and thus, boost its conversion rate. Obviously, Magento Ecommerce Agency or ecommerce Development Company teaches us on a large number of parameters to be taken into account when proposing its products on the market: the price of the product, its availability, the demand of the market, the presence of competition, etc.

Nevertheless, here, it will be question of SEO: what is the interest of optimizing, on a technical level, the structure and the contents of its site? Continue reading “SEO for E-Commerce Website-Savvy Tips to Consider”

how-to-get-the-most-out-of-instagram-for-your-small-business

Instagram isn’t just a place for pretty pictures. If you have a burgeoning small business, this social media platform can be an excellent tool to connect with influencers in your industry, share a behind-the-scenes glimpse at your company, and show off your products and services. With more than 1 billion active Instagram accounts—500 million of which are active every day—Instagram is a great place to connect with current and potential customers. Eight in 10 Instagram accounts follow a business and more than 200 million users visit at least one business profile every day.  Read on to learn more about Instagram for businesses.

why-should-you-use-facebook-for-your-business

Facebook is massive, and getting bigger everyday. It currently has over 2 billion users, far surpassing other social media networks. 66% of these users return to Facebook daily, so if you want to reach and engage with new audiences it’s a huge opportunity.

how-businesses-use-instagram-stories-30-case-studies

Video is a powerful marketing tool, but when you mix video and images with Instagram, it’s even more powerful! Instagram stories has become a great way to deliver a behind the scenes peak at new products, events or services that your audience can really relate to. 

4 Reasons Your Business Needs A Blog

In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.

pillars-of-online-marketing

There is much more to being online than having a website. While a website is the place to start, it is no longer enough to rely on a website alone. Business must develop a digital online presence that includes much more. 

Continue reading “The 4 Pillars Of Creating An Online Presence”

SEO: Why Creating Long-Form Content Is Great For Your Strategy

Content is key. Creating awesome content is vital to your SEO marketing strategy. This is why it’s one of the most important factors for ranking high on search engines. If your content is poor, it won’t get a lot of traffic, shares, or backlinks, all of which are important in determining your site’s ranking.

video-marketing-37-must-know-facts-about-video-marketing

The numbers don’t lie when it comes to video. To learn more about how video marketing can help convert customers and increase brand awareness, see infographic below.

small-business-guide-to-facebook-advertising

Facebook ads are used by over one billion people every month. But if your business doesn’t have a large marketing department, where do you start?

This infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website’s more specific requirements, and some handy advice on how to tweak for your particular business.

number-of-social-media-users

Social networking remains the most commonly sought online communication globally. Its growth has exceeded expectations over the last few years. Facebook remains the front runner in social media usage and currently boasts 1.55 billion online users across the world. Having launched in 2004, Facebook is expected to grow by 132 million users in 2018. Other platforms including Twitter, Instagram, Pinterest and Google+ are close contenders with millions of active users growing annually.

70-features-every-small-business-website-must-have

Your website is your most valuable marketing asset. For any new lead that sparks an interest in your business will look for your website to find further information about your product or service. A website that looks great and nurtures your leads through their buying journey will work for you on autopilot 24/7

Continue reading “70 Features Every Small Business Website Should Have”

 

 

8-POPULAR-SOCIAL-MEDIA-MARKETING-QUOTES

Share these social media and online marketing tips on your social platforms. Great Pins for your social marketing and online marketing boards!

the-influence-of-instagram-what-it-costs-to-reach-a-massive-audience

Want to take advantage of this decade’s fastest growing social media platform? You’re not alone, 71% of marketers are looking to level up their Instagram marketing. And they’re spending crazy money on advertising and influencer marketing.

social-media-cheat-sheet

When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!

top-5-marketing-trends-for-small-business-in-2018

If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.

Having a good marketing strategy is crucial to the success of any business. Nowadays, digital marketing is hands down the best way for businesses to thrive and attract more clients. Video marketing, on the other hand, seems to be an essential aspect of companies’ marketing techniques in recent years.

Google-My-Business-Posts

If you haven’t already claimed your Google My Business listing (GMB), you should do so immediately. In doing so you can take advantage of a free tool from Google that will spread your brand and drive traffic to your website.  Once you  claim your business on Google, you will be able to take advantage of GMB posts.

Continue reading “Take Advantage of Google My Business Posts”

 

 

Claim-Your-Google

Google has good news for professionals. Google typically required business listings to have a physical address.  Individuals working from a home office or servicing client’s at their location can now claim their listing. This is great news for non-profits, service groups, real estate agents, consultants, online marketers, online sales and individuals whom provide their services from a home office or at a clients home or location.

It is now possible for professionals and service providers to claim their Google My Business and take advantage of all the possible marketing options available. 

DIGITAL-MARKETING-TIPSThere is more to growing your business than building a website or sharing content on your social media sites. Customers won’t just to come to you! You have to attract clients to your website by implementing a combination of steps. There is a process. If you are ignoring the process, your online marketing will not see the Return On Investment (ROI) you are hoping for.

You must have a digital marketing strategy to be successful with your marketing. It is essential that you have clear and measurable goals to direct your actions. Here are key components that must be a part of your plan.

This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic and creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.

Continue reading “Marketing Trends That Will Dominate Social Media in 2018”

google-analytics

Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.

 

 

 

 

Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.

Continue reading “3 Strategies That Guarantee Trouble-Free Website Traffic”

why-your-blog-isnt-enough

Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!

But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

 

Claim-Google-My-Business

Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

Customer Retention Using Social Media is one way to jump-start your business to exciting new heights. It usually comes down to how well you use social media to increase brand loyalty.

Continue reading “7 Insanely Simple Ways To Increase Customer Retention Using Social Media”

 

There are so many times when I hear companies say that social media does not work. They always say what a waste of time it was and how they did not get any conversions from their time spent scheduling to social media. They could not be more mistaken. Social media marketing works and it can lead to sales. However, this is only true if you understand how social media works and that behind every account, there is a person with their own goals, targets, and needs. If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

Continue reading “Why Social Media Scheduling Works”

 

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Continue reading “The Rise Of Social Media Customer Care”

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.

DESTROY YOUR BRAND REPUTATIONWhat Are You Trying To Do?

Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.

Buyers and sellers are both on the hunt for gold. However, buyers know what they’re looking for. Best-in-class organizations know how to approach buyers early in their quest for the right solution. Are you helping buyers, or pushing them farther away? The following infographic with research from Forrester, CEB and IDC illustrates the reality of modern buyers and how to aid them.

Simple-Strategies-To-get-More-Twitter-Followers

Twitter is a powerful marketing tool for business. When it is used properly Twitter can spread your brand, build strong connections and generate leads. However, if you have limited followers, your business will not be able to benefit from everything this powerful platform has to offer.

Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

Continue reading “Why Marketers Must Take Content Marketing More Seriously?”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”

 

More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.

 

 

Reasons-Business-Needs-A-Blog

 

Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy. 

Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. Check it out.

Continue reading “Tips To Turn Into A Twitter Pro”

Question-To-Ask-Customer

How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:

“How did you hear about our business/service/product?”

It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.

Twitter Tips-For-Real-Estate-Agents

Twitter is the ideal social platform for Real Estate Professionals. It is the “must have” social channel to spread your brand locally. Therefore, for agents Twitter is a must!

Maximize your brand awareness with the following tips and recommendations.

Check out these 10 Steps for creating great content. The following infographic is your ultimate visual guide to the epic content cycle. It will assist you in creating content that’s ten times better than the competition. So here they are, the 10 steps you must follow to “10X” your next post:

 

Did you know you can share Instagram posts right from your Computer? It can be inconvenient to use your smartphone to post to your Instagram account. This is especially difficult for marketers who are managing other social media accounts. Many have to use their own personal smartphones to make it happen. If you are challenged with getting images to your smartphone, give these steps a try. 

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Three out of five followers made a purchase based on something they saw on their Twitter feed. See the infographic below to know how your company can get profitable results using this social media platform. 

Facebook-Cover-Videos

Facebook has recently announced that they are testing some Business Pages and allowing them to use videos as cover images. Any thoughts?

As an online and social media marketer, for almost a decade, I have seen more changes on Facebook Business Pages than on any other social media platform. I will admit that the majority of those changes have had me banging my head on my keyboard at times. However, I am excited about this change. (P.S. – Remind me that I said this in a couple of months!) 

Continue reading “Is Your Business Ready for Facebook Page Cover Videos?”

how-to-market-to-each-generation-on-social-media

Your target market can cover a wide age range. The wider the age range, the more you must know about marketing on social platforms. Each generation have different interests, so to get them involved in something, you have to show them something they’re interested in. This infographic shows how to market different generations.

 

Interview-Questions-When-Hiring-A-Social-Media-Manager

Your business is crazy and you have identified that online marketing and social media management is a much bigger job then you or your internal staff can handle. You are contemplating looking outside your business for a social media manager or an online marketing company to take on the responsibility. Where do you find someone and how do you know if they are the best person for the job? 

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A mobile responsive website is a must for small business. It is no longer an option if you want to remain competitive in your industry. The world spends a majority of their time online now, and that is where your business must be. Remember, your competition is going through the same marketing transitions your business is. Don’t let them get ahead of you in the race for customers.

Blog-Tip-TitleAll the buzz online is about Blogging! As a business owner you have heard it, thought about it and then placed it on the back burner in your marketing strategy. It’s time you reconsider. Our clients often indicate that they KNOW they need a blog, but are not sure how to begin. Here are some tips and tools to help you get going with blogs.

2017-SEO-Predicitions

Have a look at these Search Engine Optimization (SEO) predictions for 2017.  As predicted, mobile optimization leads the way. If your website isn’t mobile you need to make those changes NOW. Google, still the search engine leader, has identified that a mobile site must load quickly and ensure a great user experience. 

Video continues to be a factor and something that all business should include in their marketing plan. 93% of all online experiences begin with search. Make sure you’re ready!

Continue reading “2017 SEO Predictions”

4-Reasons-You-Need-A-Content

A content marketing strategy is critical for implementing a successful online marketing campaign. A well-thought out plan can elevate your digital marketing and take your business to a new level. It is worth the time to develop and document your content strategy.

Social Media is a great way to engage with friends, fans and followers. The problem is when a negative comments is added to the post. We have all seen them! Do you hide them, delete them, argue with them? This infographic helps guide you through the options.