It seems like just about every blogger has said it at one point or another. Content is king. Bill Gates understood this in 1996 and today it has become synonymous among content marketers. But with so much competition, people aren’t focusing on generating just any content. They want to create epic content. It’s the holy grail of the blogosphere — highly sought after but rarely achieved. Epic content is the content that rocks a reader’s world.
It gives them hope, solves their problems, and strengthens the trust they have for you. Creating it, though, feels like mission impossible for most bloggers — just beyond the reach of all but the most accomplished writers. But in reality, you don’t need to be a Shakespearian to create truly remarkable blog posts. All you need is a reliable process. One that can be followed over and over to create blog posts that kill the noise and rescues your readers from pain and frustration.