Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

Continue reading “Why Marketers Must Take Content Marketing More Seriously?”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”

 Video-Marketing-Stats

Video is fast becoming one of the most important marketing tools online. Below you will find some convincing stats on the importance of adding video into your online strategy.

 

 

Reasons-Business-Needs-A-Blog

 

Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy. 

Question-To-Ask-Customer

How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:

“How did you hear about our business/service/product?”

It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.

Check out these 10 Steps for creating great content. The following infographic is your ultimate visual guide to the epic content cycle. It will assist you in creating content that’s ten times better than the competition. So here they are, the 10 steps you must follow to “10X” your next post:

Facebook-Cover-Videos

Facebook has recently announced that they are testing some Business Pages and allowing them to use videos as cover images. Any thoughts?

As an online and social media marketer, for almost a decade, I have seen more changes on Facebook Business Pages than on any other social media platform. I will admit that the majority of those changes have had me banging my head on my keyboard at times. However, I am excited about this change. (P.S. – Remind me that I said this in a couple of months!) 

Continue reading “Is Your Business Ready for Facebook Page Cover Videos?”

how-to-market-to-each-generation-on-social-media

Your target market can cover a wide age range. The wider the age range, the more you must know about marketing on social platforms. Each generation have different interests, so to get them involved in something, you have to show them something they’re interested in. This infographic shows how to market different generations.

 

Tips-To-Start-A-BlogAll the buzz online is about Blogging! As a business owner you have heard it, thought about it and then placed it on the back burner in your marketing strategy. It’s time you reconsider. Our clients often indicate that they KNOW they need a blog, but are not sure how to begin. Here are some tips and tools to help you get going with blogs.