top-5-marketing-trends-for-small-business-in-2018

If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.

DIGITAL-MARKETING-TIPSThere is more to growing your business than building a website or sharing content on your social media sites. Customers won’t just to come to you! You have to attract clients to your website by implementing a combination of steps. There is a process. If you are ignoring the process, your online marketing will not see the Return On Investment (ROI) you are hoping for.

You must have a digital marketing strategy to be successful with your marketing. It is essential that you have clear and measurable goals to direct your actions. Here are key components that must be a part of your plan.

This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic and creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.

Continue reading “Marketing Trends That Will Dominate Social Media in 2018”

google-analytics

Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.

 

 

 

 

Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.

Continue reading “3 Strategies That Guarantee Trouble-Free Website Traffic”

why-your-blog-isnt-enough

Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!

But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

5-Tips-To-market-To-generation-Z

Dear Marketers, get over Millennials and prepare your brand to speak to the Generation Z (Gen Zers). The new age consumers who are also known as Centennials or Post-Millennials are born after 1995.

the-only-visual-guide-you-need-to-nail-inbound-marketing

Inbound marketing is a strategy where marketers attract prospects through delivery of relevant, interesting and helpful content, then convert those prospects into leads, and eventually close those leads into customers.