The inclusion of a video as a tool in their marketing campaign is one surefire way that many brands have discovered by which they can amass views and attract customers to their business. It is, therefore, no secret that video campaigns are the most powerful way, next to an effective Web Design, for businesses to get their clientele’s attention and thus to increase their sales.
With over 2 billion active monthly clients (450 million of them linked to non-profit pages), it may seem like Facebook is an simple place to search for your organization’s prospective donors and other followers.
But Facebook can be a mystery to many non-profits. Do we need to use it to increase cash? Is this really working? Will it take too much time for employees to figure out? Must we spend hundreds of bucks on advertisements? Here are some tips to help you out!
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.
Learning how to start a blog is nowadays pretty simple and doesn’t require any technical or web development experience like it used to years ago. In fact, it is easier than you can imagine. Even though, most people don’t know where to start. If you are one of them, you may feel like starting a blog is tough task. But there is no need to worry. We have prepared this easy-to-follow guide where we’ll show you what the options are and how to start a blog of your own.
The success of your business rides on many things. Beyond the product or service you sell, establishing yourself as an online force to be reckoned with can go a long way towards building your customer base and earning their patronage. If you think of your website as a marketing blueprint, the importance of certain features immediately rise to the fore.
Top marketing and social media quotes
With such a declining organic reach, dwindling attention spans and ever-changing social media and search algorithms, getting more eyeballs on your social content and keeping them there is becoming more and more difficult with each passing day. Online marketers are looking for ways to keep their audience engaged.
With 80% of web searchers ignoring paid results, you can no longer rely on PPC advertising alone to boost traffic to your site. It’s become more important than ever to work on increasing organic traffic.
Productivity online depends a lot on your strategy and the tools you use. When you are managing multiple social media accounts for numerous clients, it’s important to be well organized and efficient with your time and part of that comes down to these productivity tools and apps: social media scheduling tools; graphic tools; presentation tools; website builders and much more. Continue reading “Productivity Tools- VISME and OneUp App”
60% of women admitted being addicted to social networking sites. 56% of users shared that they were afraid of missing something important online. It was also estimated, in another research, that an average person spends approximately 135 minutes per day on social media.
The reason why people want to go online, and share something, lies in the psyche of letting others know of one’s real self, and staying connected with the rest of the world, especially friends and family. But there are many drawbacks to this dependence as well. Users often find their self-esteems suffering in the process. Therefore, it is important to cut down the usage of these sites.
Running a successful Facebook page requires a strategy, and an essential part of that is understanding how to get the most out of Facebook Insights. This guide will teach you everything you need to know to get started with it.
Video production isn’t reserved for large corporations. Small businesses can also use video to their advantage.
Facebook video can be an excellent way to engage with your customers and introduce yourself to new leads. Follow these tips to learn how to make the most out of the medium on a budget.
Fonts are one of the most crucial aspects of design. Using the right font brings order to the design and helps deliver the message without chaos or confusion. The versatility of fonts is important to keep brand’s message consistent across screens. Check out these fonts for your next project.
The goal of an e-commerce site is to be visible, in order to obtain traffic, and thus, boost its conversion rate. Obviously, Magento Ecommerce Agency or ecommerce Development Company teaches us on a large number of parameters to be taken into account when proposing its products on the market: the price of the product, its availability, the demand of the market, the presence of competition, etc.
Nevertheless, here, it will be question of SEO: what is the interest of optimizing, on a technical level, the structure and the contents of its site? Continue reading “SEO for E-Commerce Website-Savvy Tips to Consider”
Instagram isn’t just a place for pretty pictures. If you have a burgeoning small business, this social media platform can be an excellent tool to connect with influencers in your industry, share a behind-the-scenes glimpse at your company, and show off your products and services. With more than 1 billion active Instagram accounts—500 million of which are active every day—Instagram is a great place to connect with current and potential customers. Eight in 10 Instagram accounts follow a business and more than 200 million users visit at least one business profile every day. Read on to learn more about Instagram for businesses.
Facebook is massive, and getting bigger everyday. It currently has over 2 billion users, far surpassing other social media networks. 66% of these users return to Facebook daily, so if you want to reach and engage with new audiences it’s a huge opportunity.
In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.
SEO: Why Creating Long-Form Content Is Great For Your Strategy
Content is key. Creating awesome content is vital to your SEO marketing strategy. This is why it’s one of the most important factors for ranking high on search engines. If your content is poor, it won’t get a lot of traffic, shares, or backlinks, all of which are important in determining your site’s ranking.
The numbers don’t lie when it comes to video. To learn more about how video marketing can help convert customers and increase brand awareness, see infographic below.
Your website is your most valuable marketing asset. For any new lead that sparks an interest in your business will look for your website to find further information about your product or service. A website that looks great and nurtures your leads through their buying journey will work for you on autopilot 24/7
Share these social media and online marketing tips on your social platforms. Great Pins for your social marketing and online marketing boards!
Want to take advantage of this decade’s fastest growing social media platform? You’re not alone, 71% of marketers are looking to level up their Instagram marketing. And they’re spending crazy money on advertising and influencer marketing.
When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!
If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.
If you are looking for ways to improve your content efforts in 2018 you should give infographics a try!
There is more to growing your business than building a website or sharing content on your social media sites. Customers won’t just to come to you! You have to attract clients to your website by implementing a combination of steps. There is a process. If you are ignoring the process, your online marketing will not see the Return On Investment (ROI) you are hoping for.
You must have a digital marketing strategy to be successful with your marketing. It is essential that you have clear and measurable goals to direct your actions. Here are key components that must be a part of your plan.
This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic and creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.
Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.
Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.
Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!
But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.
Dear Marketers, get over Millennials and prepare your brand to speak to the Generation Z (Gen Zers). The new age consumers who are also known as Centennials or Post-Millennials are born after 1995.
Inbound marketing is a strategy where marketers attract prospects through delivery of relevant, interesting and helpful content, then convert those prospects into leads, and eventually close those leads into customers.
Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.
What Are You Trying To Do?
Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.
Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.
Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.
It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.
Video is fast becoming one of the most important marketing tools online. Below you will find some convincing stats on the importance of adding video into your online strategy.
Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy.
How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:
“How did you hear about our business/service/product?”
It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.
Are you looking for more traffic to your blog? Wondering how your going to get the attention of readers? If you’re thinking “write a blog and they will come”, you might be in for a long wait! Read the inforgraphic below which will give you some ideas on what it takes to get noticed.
Check out these 10 Steps for creating great content. The following infographic is your ultimate visual guide to the epic content cycle. It will assist you in creating content that’s ten times better than the competition. So here they are, the 10 steps you must follow to “10X” your next post:
Facebook has recently announced that they are testing some Business Pages and allowing them to use videos as cover images. Any thoughts?
As an online and social media marketer, for almost a decade, I have seen more changes on Facebook Business Pages than on any other social media platform. I will admit that the majority of those changes have had me banging my head on my keyboard at times. However, I am excited about this change. (P.S. – Remind me that I said this in a couple of months!)
Your target market can cover a wide age range. The wider the age range, the more you must know about marketing on social platforms. Each generation have different interests, so to get them involved in something, you have to show them something they’re interested in. This infographic shows how to market different generations.
All the buzz online is about Blogging! As a business owner you have heard it, thought about it and then placed it on the back burner in your marketing strategy. It’s time you reconsider. Our clients often indicate that they KNOW they need a blog, but are not sure how to begin. Here are some tips and tools to help you get going with blogs.
A content marketing strategy is critical for implementing a successful online marketing campaign. A well-thought out plan can elevate your digital marketing and take your business to a new level. It is worth the time to develop and document your content strategy.
In this infographic, we are going to go through visual social Media and visual content marketing statistics you should know in 2017. Some of the interesting statistics about visual content marketing are following: 85% Facebook videos are watched without sound. 55% Marketers consider Facebook their major marketing platform. 74% Internet traffic will be represented from videos content at the end of 2017. Landing pages with video lead to 800% more conversions
So, how do the successful bloggers reach a large audience and even make money from their blogs? What is it that they do that allows them to have a popular blog? The secret to their success is a strong brand. And branding is something you can learn to how to do. This infographic below guides you through the steps.
Videos are more effective as a communication medium than pictures or words. As a result, YouTube has become the prime platform for marketing products and services. Whether you want to expand your business locally or internationally, you can use this platform to create an effective marketing strategy.
It’s the perfect time of year to examine your marketing methods. Certain online marketing patterns have emerged over the past year and there is nothing more energizing than putting together some fresh ideas to take advantage of what these strategies can offer your brand.
In spite of the fact that it can be difficult to incorporate new ideas into your marketing strategy, it is the perfect time to take your business to the next level in the digital world.
I have put together some Marketing-Must-Dos you should consider. Don’t feel you need to incorporate all of them at once. Take your time and evaluate which strategies best match your business, your time and your budget.
Just incorporating one of these suggestions into this year’s marketing can take your brand to the next level!
“How do I know what kind of content to post?” This is one of those most asked questions during our social media platform training and consultation sessions.
The business and professionals who are working hard ensuring they follow social platform etiquette are often challenged with coming up with content that their fans and followers will find engaging and informative.
However, when you understand what type of content people love, it becomes easier to discover and create posts.