10-steps-to-generating-epic-blog-posts

It seems like just about every blogger has said it at one point or another. Content is king. Bill Gates understood this in 1996 and today it has become synonymous among content marketers. But with so much competition, people aren’t focusing on generating just any content. They want to create epic content. It’s the holy grail of the blogosphere — highly sought after but rarely achieved. Epic content is the content that rocks a reader’s world.

It gives them hope, solves their problems, and strengthens the trust they have for you. Creating it, though, feels like mission impossible for most bloggers — just beyond the reach of all but the most accomplished writers. But in reality, you don’t need to be a Shakespearian to create truly remarkable blog posts. All you need is a reliable process. One that can be followed over and over to create blog posts that kill the noise and rescues your readers from pain and frustration.

how-do-i-start-a-fundraiser-on-facebook

With over 2 billion active monthly clients (450 million of them linked to non-profit pages), it may seem like Facebook is an simple place to search for your organization’s prospective donors and other followers.

But Facebook can be a mystery to many non-profits. Do we need to use it to increase cash? Is this really working? Will it take too much time for employees to figure out? Must we spend hundreds of bucks on advertisements? Here are some tips to help you out! 

12-types-of-video

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.

how-to-start-a-blog

Learning how to start a blog is nowadays pretty simple and doesn’t require any technical or web development experience like it used to years ago. In fact, it is easier than you can imagine. Even though, most people don’t know where to start. If you are one of them, you may feel like starting a blog is tough task. But there is no need to worry. We have prepared this easy-to-follow guide where we’ll show you what the options are and how to start a blog of your own.

55-features-every-small-business-websites-must-have

The success of your business rides on many things. Beyond the product or service you sell, establishing yourself as an online force to be reckoned with can go a long way towards building your customer base and earning their patronage. If you think of your website as a marketing blueprint, the importance of certain features immediately rise to the fore.

7-useful-tips-to-engage-audience-with-live-videos

 

With such a declining organic reach, dwindling attention spans and ever-changing social media and search algorithms, getting more eyeballs on your social content and keeping them there is becoming more and more difficult with each passing day. Online marketers are looking for ways to keep their audience engaged.

When we think of social media, Instagram stories, Snapchats, and endless Facebook scrolling often comes to mind. Yet according to the Pew Research Center, 77 percent of workers report using social media while at work. While this data may lead you to believe that worker productivity has been hindered by Pinterest and its cousins, there are actually a handful of surprising reasons why social media plays an important role in the workforce.

It’s not whether social media in the office is good or bad; rather, it’s how employees use it. This article will delve into the pros and cons of social media in the workplace and share a list of suggested company policies to ensure it is used in the best way.

an OVERVIEW OF THE ELDERLY ON THE WEB

If you still believe that the internet is made only for Millennials and Generation Z, then you’ve got it all wrong. Right now, there are more senior citizens using the world wide web than you might have been aware of. Continue reading “Connected Senior Citizens–Caught in the World Wide Web”

the-psychology-of-social-media-why-we-like-comment-and-share

60% of women admitted being addicted to social networking sites. 56% of users shared that they were afraid of missing something important online. It was also estimated, in another research, that an average person spends approximately 135 minutes per day on social media.

The reason why people want to go online, and share something, lies in the psyche of letting others know of one’s real self, and staying connected with the rest of the world, especially friends and family. But there are many drawbacks to this dependence as well. Users often find their self-esteems suffering in the process. Therefore, it is important to cut down the usage of these sites.

Continue reading “The Psychology of Social Media”

a-small-business-guide-to-facebook-video-marketing

Facebook video can be an excellent way to engage with your customers and introduce yourself to new leads. Follow these tips to learn how to make the most out of the medium on a budget.

Continue reading “A Small Business Guide To Facebook Video Marketing”

how-to-get-the-most-out-of-instagram-for-your-small-business

Instagram isn’t just a place for pretty pictures. If you have a burgeoning small business, this social media platform can be an excellent tool to connect with influencers in your industry, share a behind-the-scenes glimpse at your company, and show off your products and services. With more than 1 billion active Instagram accounts—500 million of which are active every day—Instagram is a great place to connect with current and potential customers. Eight in 10 Instagram accounts follow a business and more than 200 million users visit at least one business profile every day.  Read on to learn more about Instagram for businesses.

why-should-you-use-facebook-for-your-business

Facebook is massive, and getting bigger everyday. It currently has over 2 billion users, far surpassing other social media networks. 66% of these users return to Facebook daily, so if you want to reach and engage with new audiences it’s a huge opportunity.

how-businesses-use-instagram-stories-30-case-studies

Video is a powerful marketing tool, but when you mix video and images with Instagram, it’s even more powerful! Instagram stories has become a great way to deliver a behind the scenes peak at new products, events or services that your audience can really relate to. 

SEO: Why Creating Long-Form Content Is Great For Your Strategy

Content is key. Creating awesome content is vital to your SEO marketing strategy. This is why it’s one of the most important factors for ranking high on search engines. If your content is poor, it won’t get a lot of traffic, shares, or backlinks, all of which are important in determining your site’s ranking.

video-marketing-37-must-know-facts-about-video-marketing

The numbers don’t lie when it comes to video. To learn more about how video marketing can help convert customers and increase brand awareness, see infographic below.

small-business-guide-to-facebook-advertising

Facebook ads are used by over one billion people every month. But if your business doesn’t have a large marketing department, where do you start?

This infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website’s more specific requirements, and some handy advice on how to tweak for your particular business.

number-of-social-media-users

Social networking remains the most commonly sought online communication globally. Its growth has exceeded expectations over the last few years. Facebook remains the front runner in social media usage and currently boasts 1.55 billion online users across the world. Having launched in 2004, Facebook is expected to grow by 132 million users in 2018. Other platforms including Twitter, Instagram, Pinterest and Google+ are close contenders with millions of active users growing annually.

70-features-every-small-business-website-must-have

Your website is your most valuable marketing asset. For any new lead that sparks an interest in your business will look for your website to find further information about your product or service. A website that looks great and nurtures your leads through their buying journey will work for you on autopilot 24/7

Continue reading “70 Features Every Small Business Website Should Have”

the-influence-of-instagram-what-it-costs-to-reach-a-massive-audience

Want to take advantage of this decade’s fastest growing social media platform? You’re not alone, 71% of marketers are looking to level up their Instagram marketing. And they’re spending crazy money on advertising and influencer marketing.

social-media-cheat-sheet

When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!

top-5-marketing-trends-for-small-business-in-2018

If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.

Having a good marketing strategy is crucial to the success of any business. Nowadays, digital marketing is hands down the best way for businesses to thrive and attract more clients. Video marketing, on the other hand, seems to be an essential aspect of companies’ marketing techniques in recent years.

This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic and creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.

Continue reading “Marketing Trends That Will Dominate Social Media in 2018”

google-analytics

Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.

 

why-your-blog-isnt-enough

Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!

But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

Customer Retention Using Social Media is one way to jump-start your business to exciting new heights. It usually comes down to how well you use social media to increase brand loyalty.

Continue reading “7 Insanely Simple Ways To Increase Customer Retention Using Social Media”

 

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Continue reading “The Rise Of Social Media Customer Care”

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.

Buyers and sellers are both on the hunt for gold. However, buyers know what they’re looking for. Best-in-class organizations know how to approach buyers early in their quest for the right solution. Are you helping buyers, or pushing them farther away? The following infographic with research from Forrester, CEB and IDC illustrates the reality of modern buyers and how to aid them.

Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

Continue reading “Why Marketers Must Take Content Marketing More Seriously?”

 

More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.

Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. Check it out.

Continue reading “Tips To Turn Into A Twitter Pro”

Check out these 10 Steps for creating great content. The following infographic is your ultimate visual guide to the epic content cycle. It will assist you in creating content that’s ten times better than the competition. So here they are, the 10 steps you must follow to “10X” your next post:

simple-twitter-analytics-tips-to-immediately-improve-your-engagement

 

Three out of five followers made a purchase based on something they saw on their Twitter feed. See the infographic below to know how your company can get profitable results using this social media platform. 

how-to-market-to-each-generation-on-social-media

Your target market can cover a wide age range. The wider the age range, the more you must know about marketing on social platforms. Each generation have different interests, so to get them involved in something, you have to show them something they’re interested in. This infographic shows how to market different generations.

 

7-step-small-business-website-checklist

 

A mobile responsive website is a must for small business. It is no longer an option if you want to remain competitive in your industry. The world spends a majority of their time online now, and that is where your business must be. Remember, your competition is going through the same marketing transitions your business is. Don’t let them get ahead of you in the race for customers.

2017-SEO-Predicitions

Have a look at these Search Engine Optimization (SEO) predictions for 2017.  As predicted, mobile optimization leads the way. If your website isn’t mobile you need to make those changes NOW. Google, still the search engine leader, has identified that a mobile site must load quickly and ensure a great user experience. 

Video continues to be a factor and something that all business should include in their marketing plan. 93% of all online experiences begin with search. Make sure you’re ready!

Continue reading “2017 SEO Predictions”

Social Media is a great way to engage with friends, fans and followers. The problem is when a negative comments is added to the post. We have all seen them! Do you hide them, delete them, argue with them? This infographic helps guide you through the options.

In this infographic, we are going to go through visual social Media and visual content marketing statistics you should know in 2017. Some of the interesting statistics about visual content marketing are following: 85% Facebook videos are watched without sound. 55% Marketers consider Facebook their major marketing platform. 74% Internet traffic will be represented from videos content at the end of 2017. Landing pages with video lead to 800% more conversions

Continue reading “Visual Content Marketing Statistics You Should Know In 2017”

 So, how do the successful bloggers reach a large audience and even make money from their blogs? What is it that they do that allows them to have a popular blog? The secret  to their success is a strong brand. And branding is something you can learn to how to do. This infographic below guides you through the steps.

video-marketing-cheat-sheet and you-tube

Videos are more effective as a communication medium than pictures or words. As a result, YouTube has become the prime platform for marketing products and services. Whether you want to expand your business locally or internationally, you can use this platform to create an effective marketing strategy.

Continue reading “Video Marketing Infographic”

 Benefits-Of-Instagram-For-Business

Instagram is a rapidly growing Social Media Platform. One that you may want to consider adding to your social marketing strategy. If it is something you are considering, you will want to review this Infographic and other resources below. 

Continue reading “The Benefits of Instagram for Business”

 

Social Media and Tourism

 

Social Media Marketing is essential for every business, service and professional. Its importance in a content marketing strategy is key to the success of future business. Companies are rethinking their social marketing budgets and online campaigns in hopes to catch up with other business who took their social marketing serious several years ago.

One industry that has benefited from social media is tourism. As we move into 2017, marketers would be wise to note the Key Trends listed on this infographic.

Continue reading “Social Media and Tourism”

New Facebook Cheat Sheet

Image quality is crucial on Facebook. Knowing which sizes are appropriate is always important on this ever-changing social platform. This Infographic is an easy cheat sheet to follow when you are reviewing the dimensions of the various types of posts on this platform.

If you are considering running Facebook Ads or promotional posts make sure you review the Post and Ad Dimensions that are crucial for your desktop and mobile ads marketing.

Continue reading “New Facebook Cheat Sheet”