How much thought have you given to the color scheme of your web design? Maybe it’s time to face the facts and come to grips with the intricate science behind color psychology.
Indeed, the colors you choose can and do have a profound effect on your users. The right colors can attract potential customers, grabbing their attention and boosting your business, while the wrong ones can act as a deterrent and discourage people from purchasing your good or services. The folks at DesignAdvisor.net have created a fascinating infographic on this topic titled ‘40 Facts About How Psychology of Color Can Boost Your Website Conversions’.
If you think colors are only there to make your page look pretty — think again! Did you know that each color conveys a different message and carries a specific meaning? Certain colors have even been proven to generate a physical response, such as the color red, which can increase the observer’s pulse rate. Blue, on the other hand, has a calming effect, while bright and sunny yellow can sometimes make people feel hunger pangs.
These facts, stats and case studies are laid out in an easy-to-read format. Sections include Shoppers and Colors, which explores which colors are preferred by different types of shoppers; Preferences by Gender; Colors and Brands; Colors and Website Conversions; and Call To Action Button Colors. Changing the color of even a small element such as a CTA button can result in a considerable increase in your site’s traffic and conversions. One company saw a 175% increase in their conversion rate when they changed the color of their “Sign Up Here!” button. If you would like to learn which color brought on this impressive conversion boost, then keep reading.
All this and more awaits you in this intriguing infographic. Find out the facts about each of the main colors, what messages they give which industries they’re best suited for. Depending on your industry, your current color scheme may or may not be working to your advantage. It’s time to do a color check and find out how you can boost your conversions.
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