Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.





Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.

Continue reading “3 Strategies That Guarantee Trouble-Free Website Traffic”


Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”





Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy. 


How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:

“How did you hear about our business/service/product?”

It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.

All the buzz online is about Blogging! As a business owner you have heard it, thought about it and then placed it on the back burner in your marketing strategy. It’s time you reconsider. Our clients often indicate that they KNOW they need a blog, but are not sure how to begin. Here are some tips and tools to help you get going with blogs.


Have a look at these Search Engine Optimization (SEO) predictions for 2017.  As predicted, mobile optimization leads the way. If your website isn’t mobile you need to make those changes NOW. Google, still the search engine leader, has identified that a mobile site must load quickly and ensure a great user experience. 

Video continues to be a factor and something that all business should include in their marketing plan. 93% of all online experiences begin with search. Make sure you’re ready!

Continue reading “2017 SEO Predictions”

4-Reasons-You-Need-A-Content Strategy

A content marketing strategy is critical for implementing a successful online marketing campaign. A well-thought out plan can elevate your digital marketing and take your business to a new level. It is worth the time to develop and document your content strategy.