55-features-every-small-business-websites-must-have

The success of your business rides on many things. Beyond the product or service you sell, establishing yourself as an online force to be reckoned with can go a long way towards building your customer base and earning their patronage. If you think of your website as a marketing blueprint, the importance of certain features immediately rise to the fore.

With 80% of web searchers ignoring paid results, you can no longer rely on PPC advertising alone to boost traffic to your site. It’s become more important than ever to work on increasing organic traffic.

savvy-tips-for-seo

The goal of an e-commerce site is to be visible, in order to obtain traffic, and thus, boost its conversion rate. Obviously, Magento Ecommerce Agency or ecommerce Development Company teaches us on a large number of parameters to be taken into account when proposing its products on the market: the price of the product, its availability, the demand of the market, the presence of competition, etc.

Nevertheless, here, it will be question of SEO: what is the interest of optimizing, on a technical level, the structure and the contents of its site? Continue reading “SEO for E-Commerce Website-Savvy Tips to Consider”

4 Reasons Your Business Needs A Blog

In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.

pillars-of-online-marketing

There is much more to being online than having a website. While a website is the place to start, it is no longer enough to rely on a website alone. Business must develop a digital online presence that includes much more. 

Continue reading “The 4 Pillars Of Creating An Online Presence”

SEO: Why Creating Long-Form Content Is Great For Your Strategy

Content is key. Creating awesome content is vital to your SEO marketing strategy. This is why it’s one of the most important factors for ranking high on search engines. If your content is poor, it won’t get a lot of traffic, shares, or backlinks, all of which are important in determining your site’s ranking.

70-features-every-small-business-website-must-have

Your website is your most valuable marketing asset. For any new lead that sparks an interest in your business will look for your website to find further information about your product or service. A website that looks great and nurtures your leads through their buying journey will work for you on autopilot 24/7

Continue reading “70 Features Every Small Business Website Should Have”

top-5-marketing-trends-for-small-business-in-2018

If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.

Google-My-Business-Posts

If you haven’t already claimed your Google My Business listing (GMB), you should do so immediately. In doing so you can take advantage of a free tool from Google that will spread your brand and drive traffic to your website.  Once you  claim your business on Google, you will be able to take advantage of GMB posts.

Continue reading “Take Advantage of Google My Business Posts”

 

 

Claim-Your-Google

Google has good news for professionals. Google typically required business listings to have a physical address.  Individuals working from a home office or servicing client’s at their location can now claim their listing. This is great news for non-profits, service groups, real estate agents, consultants, online marketers, online sales and individuals whom provide their services from a home office or at a clients home or location.

It is now possible for professionals and service providers to claim their Google My Business and take advantage of all the possible marketing options available. 

google-analytics

Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.

 

 

 

 

Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.

Continue reading “3 Strategies That Guarantee Trouble-Free Website Traffic”

 

Claim-Google-My-Business

Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”

 

 

Reasons-Business-Needs-A-Blog

 

Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy. 

Question-To-Ask-Customer

How do you find out how your new customers heard about your business? It is important to ask every first-time customer this question:

“How did you hear about our business/service/product?”

It sounds so simple, yet most of the businesses we talk to do not have a policy to ask this question, and simply don’t think of its importance. I hope that when you review the following information you will not only consider the value of the question, but the useful information the answers can provide.

Blog-Tip-TitleAll the buzz online is about Blogging! As a business owner you have heard it, thought about it and then placed it on the back burner in your marketing strategy. It’s time you reconsider. Our clients often indicate that they KNOW they need a blog, but are not sure how to begin. Here are some tips and tools to help you get going with blogs.

2017-SEO-Predicitions

Have a look at these Search Engine Optimization (SEO) predictions for 2017.  As predicted, mobile optimization leads the way. If your website isn’t mobile you need to make those changes NOW. Google, still the search engine leader, has identified that a mobile site must load quickly and ensure a great user experience. 

Video continues to be a factor and something that all business should include in their marketing plan. 93% of all online experiences begin with search. Make sure you’re ready!

Continue reading “2017 SEO Predictions”

4-Reasons-You-Need-A-Content

A content marketing strategy is critical for implementing a successful online marketing campaign. A well-thought out plan can elevate your digital marketing and take your business to a new level. It is worth the time to develop and document your content strategy.

4-Marketing-Trends-You-Can't-Ignore

It’s the perfect time of year to examine your marketing methods. Certain online marketing patterns have emerged over the past year and there is nothing more energizing than putting together some fresh ideas to take advantage of what these strategies can offer your brand.

In spite of the fact that it can be difficult to incorporate new ideas into your marketing strategy, it is the perfect time to take your business to the next level in the digital world.

I have put together some Marketing-Must-Dos you should consider. Don’t feel you need to incorporate all of them at once. Take your time and evaluate which strategies best match your business, your time and your budget.

Just incorporating one of these suggestions into this year’s marketing can take your brand to the next level!

  Continue reading “4 Marketing Trends You Can’t Ignore”

Social Media Marketing Works

We are often questioned about the value of Social Media Marketing by professionals and business owners. They all typically want an answer about whether there is any value in investing their time or money into including these strategies into their current marketing. What’s the Return on Investment (ROI)? When am I going to see a sale from social media marketing? If you have ever asked yourself these questions then you will want to continue to read and review the story of Campers Cove Campground.  Continue reading “Social Media Marketing Works!”

How Social Media Marketing si the New SEO

There is so much information online in respect to what does and doesn’t affect your websites search rankings. In this article we discuss the role that social media can play in your SEO efforts, as well as the importance of following Google recommendations when building a website.

The importance of your business being found online should not be underestimated. Typically, the information and advice you receive, on the best way to get your website to the top of the search, can be overwhelming. Unfortunately, we hear too often how big and small business have made choices about what methods to use for better Search Engine Optimization (SEO) with little understanding of the options available. These choices may have come with large costs and on many occasions little results.  
Continue reading “How Social Media is the New SEO”