Most website owners have no idea where to begin to discover ways to generate trouble-free traffic to their website. In fact, when first starting out, it might seem like a huge mystery and an impossible task to build a devoted audience because enough visitors aren’t finding your site.

Continue reading “3 Strategies That Guarantee Trouble-Free Website Traffic”

why-your-blog-isnt-enough

Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!

But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

 

Claim-Google-My-Business

Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

Customer Retention Using Social Media is one way to jump-start your business to exciting new heights. It usually comes down to how well you use social media to increase brand loyalty.

Continue reading “7 Insanely Simple Ways To Increase Customer Retention Using Social Media”

 

There are so many times when I hear companies say that social media does not work. They always say what a waste of time it was and how they did not get any conversions from their time spent scheduling to social media. They could not be more mistaken. Social media marketing works and it can lead to sales. However, this is only true if you understand how social media works and that behind every account, there is a person with their own goals, targets, and needs. If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

Continue reading “Why Social Media Scheduling Works”

 

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Continue reading “The Rise Of Social Media Customer Care”

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.

DESTROY YOUR BRAND REPUTATIONWhat Are You Trying To Do?

Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.