DESTROY YOUR BRAND REPUTATIONWhat Are You Trying To Do?

Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.

Buyers and sellers are both on the hunt for gold. However, buyers know what they’re looking for. Best-in-class organizations know how to approach buyers early in their quest for the right solution. Are you helping buyers, or pushing them farther away? The following infographic with research from Forrester, CEB and IDC illustrates the reality of modern buyers and how to aid them.

Simple-Strategies-To-get-More-Twitter-Followers

Twitter is a powerful marketing tool for business. When it is used properly Twitter can spread your brand, build strong connections and generate leads. However, if you have limited followers, your business will not be able to benefit from everything this powerful platform has to offer.

Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

Continue reading “Why Marketers Must Take Content Marketing More Seriously?”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”

 Video-Marketing-Stats

Video is fast becoming one of the most important marketing tools online. Below you will find some convincing stats on the importance of adding video into your online strategy.

 

More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.

 

 

Reasons-Business-Needs-A-Blog

 

Blogs, a nice name for written articles, are the marketing vehicle for the future. Check out these five reasons and find out why blogging should be a key component of your online marketing strategy.