Inbound marketing is a strategy where marketers attract prospects through delivery of relevant, interesting and helpful content, then convert those prospects into leads, and eventually close those leads into customers.
The process used to accomplish this usually involves writing the articles in your blog section on your website as that is where you want the traffic to come to, making sure the articles are written so that they optimized for search engines. The next step is to get the blogs seen by your target market through the various social media sites.
Infographic by: Branex
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