Using social media platforms to market your business, organization or industry takes dedication and determination. The most efficient worker can be assigned your business marketing online and without a few key components will not likely be successful in their attempts. This is particularly true for small business and non-profits that attempt to manage their social marketing, as well as carry out their day-to-day roles.

Social Marketing Takes Staying Power


The image above summarizes a few important factors for you to focus on in your attempts. Social marketing can be a challenging task, and that is why an ever increasing number of companies are out sourcing their online marketing to a business and or individual who has specific training and experience in this field. It’s no longer a job for your son, summer staff or casual employee. 

A successful social marketer Stays Organized every step of the way. They have developed clear, realistic and measurable goals, as well as an individualized schedule for each of the social platforms they use for marketing.

When using various social sites to spread your brand it is extremely important to Stay Focused on content delivery. This content must be consistent and should be more about quality than quantity. The content you share should always focus on educating, entertaining or informing.  You must always keep the conversation in mind. A great way to do this is to answer EVERY comment on your own sites and reaching out to other sites and their content as well.

All social platforms provide analytic tools that help you monitor what is working and what may not be working in your content sharing and social marketing attempts. It is essential that you stay in tune and Stay Informed about the results of your efforts. Are your social marketing attempts getting the attention of your target audience? If not then trying adding to or changing your material. 

One significant area that makes marketing on social platforms so challenging, is the fact that they are constantly changing. Whether the social site has decided to add new features and functions to the platform, or if they simply change the post, banner and image sizes, you must Stay Educated on each platform you choose to sign up for. Social marketing sites and trends can change overnight, and you need to stay one step ahead.

It can be a difficult task when you are attempting to promote your business with a “let’s just fly by the seat of our pants” approach. Unfortunately, this approach is highly unlikely to get your brand, business or product the attention you hoped. Success does not happen overnight on social platforms and you must Stay Patient

The great news is….when you do put together a well thought out Social Media Marketing plan, and you have the necessary Staying Power, you will see the results you hope too! Good Luck!


Sandi Booth is the CEO, web developer, content strategist, graphic designer, social media manager and trainer at Cktechconnect Inc. located in Chatham-Kent, Ontario. Sandi’s creative style and dedication to clients has ensured that Cktechconnect has become the online marketing company it is today. Since its inception in 2009 Cktechconnect Inc. has helped dozens of business and associations with focused successful, dynamic multimedia marketing campaigns.