A helpful checklist to help you optimize your website for Search Engines.
A helpful checklist to help you optimize your website for Search Engines.
SEO stands for Search Engine Optimization, which basically means that the more SEO-compatible a page is, the more likely it is to show up in search engines.
The reason SEO is so important for new businesses and websites is that it brings potential clients to your website and asserts your authority as the top players in your industry.
There are two different ways in which the optimization of a page can be improved. The first is on-page SEO (which includes keywords in the actual content of the page) and off-page SEO (which can improve the number of backlinks on other web pages that link back to your website).
Whether you’re getting into writing web content for your own website or blog, or trying to understand what your digital team is getting at when they talk about SEO, this infographic can help you a lot with understanding the nature of on-page SEO and how it can help the ranking of a web page on Google and other search engines.
Videos are an integral part of our lives. From TV commercials to Facebook Live and Watch Party, we devour all content passed our way through the multimedia platform.
And today, the videos have taken over the marketing world as well! In the Infographic below, take a look at some statistics related to video and marketing so those who have not yet embraced the trend do it soon or risk being left behind.
Marketing trends come and go as quickly as you can say “another Google algorithm update?” New technologies and platforms are always exploding onto the scene.
That’s why it’s so important to stay on top of marketing trends. If you don’t keep up, you get left behind.
And what better way to stay on top of the trends than by asking some of the best marketers in the biz for their thoughts and what we should pay attention to in 2020. Have a look below!
If you are about to launch an eCommerce website, then you need to remember a few things before you go online. Creating an eCommerce website is indeed a tough challenge, but the cycle does not end simply with designing and building it. To name a few, you do need to get your domain name right, have a digital marketing strategy and add relevant content (product description etc) to your site.
No-one in the existing world can deny the importance of digital marketing. Digital marketing has become an integral part of the business for its clients over the last few years. It’s easy to say that time runs very fast against you if you don’t plan on adopting any digital marketing strategy for your business.
As the internet has become the backbone of everything, we can not deny the importance of digital media. Unless you have an exceptional digital marketing plan for your company, building a website or running some misguided advertising campaign is no longer enough for the growth of the business.
A marketing plan is one of the most important strategic planning resources that a company can have. Your marketing plan should be simple, but it should define your goals, audience, budget, and brand awareness activities. Without a solid strategy in place, companies may fall into individual tactics-focused traps. If you want a powerful marketing plan to be developed.
New websites are on the rise and how from the very beginning of the New Year! This automatically results in more online competition. It is time that website owners, marketers and online merchants start investing in SEO & get hold of better content marketing strategies. When talking about SEO trends, people in business must not forget the importance of a robust SEO strategy. Following the correct SEO trends can help in updating the websites accordingly. Continue reading “10 SEO Trends That Need Attention In 2020 For Better Results”
A well-planed and efficient process is vital to remain competitive in any field, and the same holds true in web design. As visual communications, web designers believe that online success goes beyond the usual complex algorithms, code, and systems:
If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Every step of the way is a challenge. Let’s update ourselves together on the content marketing facts of 2019. The more content you put out there – the better for you!
Search Engine Optimization is one of the unique ways of propelling content on the internet.However, when it comes to optimizing your website for Google, then you need a new play. URLs, on the other hand, can be an underrated asset on web pages. Not only do URLs provide crucial information but they also offer additional keyword search results.
Generally, the infographic explains exclusive ways of how you can improvise and optimize your website. Nonetheless, URLs form a part of an ad. Given that they provide results once a keyword search has been initiated, then one unique way to correctly optimize your website for google is by optimizing your URLs for SEO.
With 80% of web searchers ignoring paid results, you can no longer rely on PPC advertising alone to boost traffic to your site. It’s become more important than ever to work on increasing organic traffic.
Productivity online depends a lot on your strategy and the tools you use. When you are managing multiple social media accounts for numerous clients, it’s important to be well organized and efficient with your time and part of that comes down to these productivity tools and apps: social media scheduling tools; graphic tools; presentation tools; website builders and much more. Continue reading “Productivity Tools- VISME and OneUp App”
In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.
When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!
If you haven’t already claimed your Google My Business listing (GMB), you should do so immediately. In doing so you can take advantage of a free tool from Google that will spread your brand and drive traffic to your website. Once you claim your business on Google, you will be able to take advantage of GMB posts.
Google has good news for professionals. Google typically required business listings to have a physical address. Individuals working from a home office or servicing client’s at their location can now claim their listing. This is great news for non-profits, service groups, real estate agents, consultants, online marketers, online sales and individuals whom provide their services from a home office or at a clients home or location.
It is now possible for professionals and service providers to claim their Google My Business and take advantage of all the possible marketing options available.
Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.
Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.
Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”
More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.
Social Media is a great way to engage with friends, fans and followers. The problem is when a negative comments is added to the post. We have all seen them! Do you hide them, delete them, argue with them? This infographic helps guide you through the options.
“How do I know what kind of content to post?” This is one of those most asked questions during our social media platform training and consultation sessions.
The business and professionals who are working hard ensuring they follow social platform etiquette are often challenged with coming up with content that their fans and followers will find engaging and informative.
However, when you understand what type of content people love, it becomes easier to discover and create posts.
Twenty Social Marketing Posts! – Every business owner attempting to use social platform marketing knows how difficult it can be to find great content for their posts. It can be very time consuming to come up with enough content to ensure your posts are consistent and engaging.
Remember, to be successful with your social marketing only 20 percent of your posts should be direct advertising or product related posts. What that means is, 80 percent of your content should be a variety of posts that your followers find entertaining, thought-provoking and informative.
Have a look at these twenty post ideas and see which ones work for your business.
Using social media platforms to market your business, organization or industry takes dedication and determination. The most efficient worker can be assigned your business marketing online and without a few key components will not likely be successful in their attempts. This is particularly true for small business and non-profits that attempt to manage their social marketing, as well as carry out their day-to-day roles.
Are your social platforms in limbo? Do you need some ideas to get them jump started? Review the seven C’s of successful social marketing and implement them on every occasion.
If you notice the “C’s” of Social Success list below, you will see that it doesn’t include: CRAM (your products down our throats) CRUD (sharing content that is visually poor and tastefully inappropriate) CONCEITED (all about you and/or your product/company).
So now is a great time to change things up and move your marketing to the next level. Use the suggestions below like a checklist. Consider them all.
Cktechconnect Inc. is a small agency with large clients. Since our inception in 2009, our focus has been to help grow companies by creating successful, dynamic multimedia marketing campaigns. We deliver strategic marketing and branding solutions. When you are serious about taking your online marketing to the next level give us a call.
Adding an element of “Social” to your current online marketing is much easier than you think. You can simply follow the tips below to take the first step in becoming a more “social” business.