Social Media and Tourism


Social Media Marketing is essential for every business, service and professional. Its importance in a content marketing strategy is key to the success of future business. Companies are rethinking their social marketing budgets and online campaigns in hopes to catch up with other business who took their social marketing serious several years ago.

One industry that has benefited from social media is tourism. As we move into 2017, marketers would be wise to note the Key Trends listed on this infographic.


Social Media and Tourism #Infographic

“By shifting some of our advertising and promotional dollars to a  solid social media campaign , we are reaching a much larger geographical footprint then I would have ever thought was possible!” Geoff Gerrish, Campers Cove Campground, Wheatley, Ontario

“Engagement” (such as likes, shares, etc.) is considered the most important metric for evaluating social media marketing success, with 80% of marketers identifying it as one of the top three metrics. Audience size (61%) and website traffic (56%) round out the top three. Simply Measured

Success in social media marketing is reliant on a transition from Traditional Push Marketing, to a return to Word Of Mouth Marketing.  Cktechconnect

The success of a  social media campaign relies on a strategy which must include “engagement”. If you are unsure of the importance of including this strategy in your online marketing campaign then perhaps a Case Study will help you out.

Sandi Booth


Sandi Booth is the CEO, web developer, content strategist, graphic designer, social media manager and trainer at Cktechconnect Inc. located in Chatham-Kent, Ontario. Sandi’s creative style and dedication to clients has ensured that Cktechconnect has become the online marketing company it is today. Since its inception in 2009 Cktechconnect Inc. has helped dozens of business and associations with focused successful, dynamic multimedia marketing campaigns.