Improve Your On-Page SEO with These 50 Tips

SEO stands for Search Engine Optimization, which basically means that the more SEO-compatible a page is, the more likely it is to show up in search engines. 

The reason SEO is so important for new businesses and websites is that it brings potential clients to your website and asserts your authority as the top players in your industry. 

There are two different ways in which the optimization of a page can be improved. The first is on-page SEO (which includes keywords in the actual content of the page) and off-page SEO (which can improve the number of backlinks on other web pages that link back to your website).

Whether you’re getting into writing web content for your own website or blog, or trying to understand what your digital team is getting at when they talk about SEO, this infographic can help you a lot with understanding the nature of on-page SEO and how it can help the ranking of a web page on Google and other search engines.

Future-of-video

Videos are an integral part of our lives. From TV commercials to Facebook Live and Watch Party, we devour all content passed our way through the multimedia platform.

And today, the videos have taken over the marketing world as well! In the Infographic below, take a look at some statistics related to video and marketing so those who have not yet embraced the trend do it soon or risk being left behind.

pillars-of-online-marketing

There is much more to being online than having a website. While a website is the place to start, it is no longer enough to rely on a website alone. Business must develop a digital online presence that includes much more. 

Continue reading “The 4 Pillars Of Creating An Online Presence”

 

Claim-Google-My-Business

Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”