SEO stands for Search Engine Optimization, which basically means that the more SEO-compatible a page is, the more likely it is to show up in search engines.
The reason SEO is so important for new businesses and websites is that it brings potential clients to your website and asserts your authority as the top players in your industry.
There are two different ways in which the optimization of a page can be improved. The first is on-page SEO (which includes keywords in the actual content of the page) and off-page SEO (which can improve the number of backlinks on other web pages that link back to your website).
Whether you’re getting into writing web content for your own website or blog, or trying to understand what your digital team is getting at when they talk about SEO, this infographic can help you a lot with understanding the nature of on-page SEO and how it can help the ranking of a web page on Google and other search engines.