With 80% of web searchers ignoring paid results, you can no longer rely on PPC advertising alone to boost traffic to your site. It’s become more important than ever to work on increasing organic traffic.
Productivity online depends a lot on your strategy and the tools you use. When you are managing multiple social media accounts for numerous clients, it’s important to be well organized and efficient with your time and part of that comes down to these productivity tools and apps: social media scheduling tools; graphic tools; presentation tools; website builders and much more. Continue reading “Productivity Tools- VISME and OneUp App”
In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.
When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!
If you haven’t already claimed your Google My Business listing (GMB), you should do so immediately. In doing so you can take advantage of a free tool from Google that will spread your brand and drive traffic to your website. Once you claim your business on Google, you will be able to take advantage of GMB posts.
Google has good news for professionals. Google typically required business listings to have a physical address. Individuals working from a home office or servicing client’s at their location can now claim their listing. This is great news for non-profits, service groups, real estate agents, consultants, online marketers, online sales and individuals whom provide their services from a home office or at a clients home or location.
It is now possible for professionals and service providers to claim their Google My Business and take advantage of all the possible marketing options available.
Google Analytics is a powerful tool that allows you to drill deep into every interaction the outside world has with your website. You can use it to discover who your visitors are and what they like doing, then adjust your site to optimize it’s performance. It may seem complicated at first, but with these tips and some practice, you’ll soon be a Google Analytics master.
Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.
Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”
More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.
Social Media is a great way to engage with friends, fans and followers. The problem is when a negative comments is added to the post. We have all seen them! Do you hide them, delete them, argue with them? This infographic helps guide you through the options.
“How do I know what kind of content to post?” This is one of those most asked questions during our social media platform training and consultation sessions.
The business and professionals who are working hard ensuring they follow social platform etiquette are often challenged with coming up with content that their fans and followers will find engaging and informative.
However, when you understand what type of content people love, it becomes easier to discover and create posts.
Twenty Social Marketing Posts! – Every business owner attempting to use social platform marketing knows how difficult it can be to find great content for their posts. It can be very time consuming to come up with enough content to ensure your posts are consistent and engaging.
Remember, to be successful with your social marketing only 20 percent of your posts should be direct advertising or product related posts. What that means is, 80 percent of your content should be a variety of posts that your followers find entertaining, thought-provoking and informative.
Have a look at these twenty post ideas and see which ones work for your business.
Using social media platforms to market your business, organization or industry takes dedication and determination. The most efficient worker can be assigned your business marketing online and without a few key components will not likely be successful in their attempts. This is particularly true for small business and non-profits that attempt to manage their social marketing, as well as carry out their day-to-day roles.
Are your social platforms in limbo? Do you need some ideas to get them jump started? Review the seven C’s of successful social marketing and implement them on every occasion.
If you notice the “C’s” of Social Success list below, you will see that it doesn’t include: CRAM (your products down our throats) CRUD (sharing content that is visually poor and tastefully inappropriate) CONCEITED (all about you and/or your product/company).
So now is a great time to change things up and move your marketing to the next level. Use the suggestions below like a checklist. Consider them all.
Cktechconnect Inc. is a small agency with large clients. Since our inception in 2009, our focus has been to help grow companies by creating successful, dynamic multimedia marketing campaigns. We deliver strategic marketing and branding solutions. When you are serious about taking your online marketing to the next level give us a call.
Adding an element of “Social” to your current online marketing is much easier than you think. You can simply follow the tips below to take the first step in becoming a more “social” business.