The inclusion of a video as a tool in their marketing campaign is one surefire way that many brands have discovered by which they can amass views and attract customers to their business. It is, therefore, no secret that video campaigns are the most powerful way, next to an effective Web Design, for businesses to get their clientele’s attention and thus to increase their sales.
With over 2 billion active monthly clients (450 million of them linked to non-profit pages), it may seem like Facebook is an simple place to search for your organization’s prospective donors and other followers.
But Facebook can be a mystery to many non-profits. Do we need to use it to increase cash? Is this really working? Will it take too much time for employees to figure out? Must we spend hundreds of bucks on advertisements? Here are some tips to help you out!
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.
Productivity online depends a lot on your strategy and the tools you use. When you are managing multiple social media accounts for numerous clients, it’s important to be well organized and efficient with your time and part of that comes down to these productivity tools and apps: social media scheduling tools; graphic tools; presentation tools; website builders and much more. Continue reading “Productivity Tools- VISME and OneUp App”
Running a successful Facebook page requires a strategy, and an essential part of that is understanding how to get the most out of Facebook Insights. This guide will teach you everything you need to know to get started with it.
Facebook video can be an excellent way to engage with your customers and introduce yourself to new leads. Follow these tips to learn how to make the most out of the medium on a budget.
Facebook is massive, and getting bigger everyday. It currently has over 2 billion users, far surpassing other social media networks. 66% of these users return to Facebook daily, so if you want to reach and engage with new audiences it’s a huge opportunity.
In today’s technological world, the market has become increasingly competitive with more and more companies trying their best to grab some of the online business that’s out there. Even if you offer the best service in town along with a high-quality product, you need to get your name known and build up a reputation online. One of the best ways to do this is to keep up with the trending need for online videos.
Facebook ads are used by over one billion people every month. But if your business doesn’t have a large marketing department, where do you start?
This infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website’s more specific requirements, and some handy advice on how to tweak for your particular business.
Social networking remains the most commonly sought online communication globally. Its growth has exceeded expectations over the last few years. Facebook remains the front runner in social media usage and currently boasts 1.55 billion online users across the world. Having launched in 2004, Facebook is expected to grow by 132 million users in 2018. Other platforms including Twitter, Instagram, Pinterest and Google+ are close contenders with millions of active users growing annually.
Share these social media and online marketing tips on your social platforms. Great Pins for your social marketing and online marketing boards!
When a user visits your social media page, as an individual or a business, the first thing they’re going to notice is your cover photo. Make those photos count on desktop, tablet, and mobile by resizing your images correctly! Make your social platforms visually more appealing with these tips!
If you’re a small business owner you know by now that online marketing is a must. Here are some of the most common trends and challenges small business owners are likely to face in 2018. The data may help provide some additional perspective, and greater understanding of where your focus should lie.
More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measurable results, and everyone will make mistakes.
Facebook has recently announced that they are testing some Business Pages and allowing them to use videos as cover images. Any thoughts?
As an online and social media marketer, for almost a decade, I have seen more changes on Facebook Business Pages than on any other social media platform. I will admit that the majority of those changes have had me banging my head on my keyboard at times. However, I am excited about this change. (P.S. – Remind me that I said this in a couple of months!)
Your target market can cover a wide age range. The wider the age range, the more you must know about marketing on social platforms. Each generation have different interests, so to get them involved in something, you have to show them something they’re interested in. This infographic shows how to market different generations.
Social Media is a great way to engage with friends, fans and followers. The problem is when a negative comments is added to the post. We have all seen them! Do you hide them, delete them, argue with them? This infographic helps guide you through the options.
Don’t waste your time on Facebook Ads if you don’t have a strategy. So many businesses spend money on these adds with no clearly defined goals. You might as well just throw your money out the window of a speeding car. If you don’t have a clear plan you will see little results. Take some time to ask yourself a few questions before you begin!
5 Questions To Ask Before You Start A Facebook Ad Campaign
One of the biggest struggles for businesses and social media marketers today is how to manage the results of Facebook’s declining reach. Many companies, large and small, have had a crushing blow over the past several months as they’ve watched their content posts reach an all-time low. We have seen some abandon their Facebook Business pages and head to other social media platforms.
BUT WAIT… before you give up on your Facebook marketing consider this.
“Worldwide, there are over 1.79 billion monthly active Facebook users which is a 16 percent increase year over year. (Source: Facebook as of 11/02/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.” – Zephoria Digital Marketing
At cktechconnect inc. we use these effective strategies to successfully improve Facebook reach. Yes, it’s possible. We recommend you consider these ideas before you desert your Facebook Business page and leave it in the worldwide wasteland.
It’s the perfect time of year to examine your marketing methods. Certain online marketing patterns have emerged over the past year and there is nothing more energizing than putting together some fresh ideas to take advantage of what these strategies can offer your brand.
In spite of the fact that it can be difficult to incorporate new ideas into your marketing strategy, it is the perfect time to take your business to the next level in the digital world.
I have put together some Marketing-Must-Dos you should consider. Don’t feel you need to incorporate all of them at once. Take your time and evaluate which strategies best match your business, your time and your budget.
Just incorporating one of these suggestions into this year’s marketing can take your brand to the next level!
“How do I know what kind of content to post?” This is one of those most asked questions during our social media platform training and consultation sessions.
The business and professionals who are working hard ensuring they follow social platform etiquette are often challenged with coming up with content that their fans and followers will find engaging and informative.
However, when you understand what type of content people love, it becomes easier to discover and create posts.
Image quality is crucial on Facebook. Knowing which sizes are appropriate is always important on this ever-changing social platform. This Infographic is an easy cheat sheet to follow when you are reviewing the dimensions of the various types of posts on this platform.
If you are considering running Facebook Ads or promotional posts make sure you review the Post and Ad Dimensions that are crucial for your desktop and mobile ads marketing.
If you are using Facebook to market your product or business you have most likely found that there are many challenges in your attempts to reach customers and clients. I know how frustrating it can be to put time and effort into creating content that ends up with no reach or engagement. I have put together some information to help you organize your approach to marketing with Facebook. I hope it gives you some new ideas on how to grow your audience, and get your Facebook marketing on track.
Twenty Social Marketing Posts! – Every business owner attempting to use social platform marketing knows how difficult it can be to find great content for their posts. It can be very time consuming to come up with enough content to ensure your posts are consistent and engaging.
Remember, to be successful with your social marketing only 20 percent of your posts should be direct advertising or product related posts. What that means is, 80 percent of your content should be a variety of posts that your followers find entertaining, thought-provoking and informative.
Have a look at these twenty post ideas and see which ones work for your business.
Using social media platforms to market your business, organization or industry takes dedication and determination. The most efficient worker can be assigned your business marketing online and without a few key components will not likely be successful in their attempts. This is particularly true for small business and non-profits that attempt to manage their social marketing, as well as carry out their day-to-day roles.
Are your social platforms in limbo? Do you need some ideas to get them jump started? Review the seven C’s of successful social marketing and implement them on every occasion.
If you notice the “C’s” of Social Success list below, you will see that it doesn’t include: CRAM (your products down our throats) CRUD (sharing content that is visually poor and tastefully inappropriate) CONCEITED (all about you and/or your product/company).
So now is a great time to change things up and move your marketing to the next level. Use the suggestions below like a checklist. Consider them all.
Adding an element of “Social” to your current online marketing is much easier than you think. You can simply follow the tips below to take the first step in becoming a more “social” business.
Did your business think that social marketing meant signing up for one or more of the top social platforms? Or did you really have a strategic plan in place at all for your online marketing? Oh…you don’t have to tell us, we can see. Unfortunately, an improperly used, static or abandoned social site gives us all the information we need to evaluate your attempts. The bad news for you is, your customers and clients see it too.
Does your business take your social marketing seriously?
Follow these five suggestions to get your social marketing headed in the right direction. Remember, marketing in today’s social world is about the customer, not about your various product lines or samples.
Over the past few years real estate professionals have become very aware that they must have a social media presence to stay in the game. However, many of them are struggling with the process and many are making the same mistakes. It isn’t just realtors who are challenged with their online marketing attempts. Businesses in general are encountering the same difficulties.