Social Media and Tourism

 

Social Media Marketing is essential for every business, service and professional. Its importance in a content marketing strategy is key to the success of future business. Companies are rethinking their social marketing budgets and online campaigns in hopes to catch up with other business who took their social marketing serious several years ago.

One industry that has benefited from social media is tourism. As we move into 2017, marketers would be wise to note the Key Trends listed on this infographic.

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Social Media Marketing Works

We are often questioned about the value of Social Media Marketing by professionals and business owners. They all typically want an answer about whether there is any value in investing their time or money into including these strategies into their current marketing. What’s the Return on Investment (ROI)? When am I going to see a sale from social media marketing? If you have ever asked yourself these questions then you will want to continue to read and review the story of Campers Cove Campground.  Continue reading “Social Media Marketing Works!”

New Facebook Cheat Sheet

Image quality is crucial on Facebook. Knowing which sizes are appropriate is always important on this ever-changing social platform. This Infographic is an easy cheat sheet to follow when you are reviewing the dimensions of the various types of posts on this platform.

If you are considering running Facebook Ads or promotional posts make sure you review the Post and Ad Dimensions that are crucial for your desktop and mobile ads marketing.

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How Social Media Marketing si the New SEO

There is so much information online in respect to what does and doesn’t affect your websites search rankings. In this article we discuss the role that social media can play in your SEO efforts, as well as the importance of following Google recommendations when building a website.

The importance of your business being found online should not be underestimated. Typically, the information and advice you receive, on the best way to get your website to the top of the search, can be overwhelming. Unfortunately, we hear too often how big and small business have made choices about what methods to use for better Search Engine Optimization (SEO) with little understanding of the options available. These choices may have come with large costs and on many occasions little results.  
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Twitter Tips

Twitter is a terrific marketing platform for any size business. This social site allows you to actively search and find followers that match your target audience. Whether you are providing service in a specific area, looking to make connections in your own industry or hoping to market your product worldwide, Twitter can work for you.

However, in saying that, Twitter also comes with several irritants, and unlike other social platforms, it is not Twitter itself but the users who have become the problem. I believe that a lot of this has to do with the lack of understanding on how to use Twitter as a marketing tool as well as business using old strategies on an ever-growing and changing social site. If you want to get the best from this platform, then it’s time to use it wisely.

Continue reading “4 Things To STOP Doing in Your Twitter Marketing!”

Facebook-Marketing-Tips

 

If you are using Facebook to market your product or business you have most likely found that there are many challenges in your attempts to reach customers and clients. I know how frustrating it can be to put time and effort into creating content that ends up with no reach or engagement. I have put together some information to help you organize your approach to marketing with Facebook. I hope it gives you some new ideas on how to grow your audience, and get your Facebook marketing on track.

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What-You-Should-Learn-In-twitter-Training

Twitter Training is Essential For Business Marketing Success

I love Twitter as a marketing tool. It is a great social platform for making and building online connections. There isn’t one business, agency or association that can’t benefit from getting their brand actively using Twitter.

As an active Twitter marketer for over seven years, I have seen many companies, towns and products create accounts and then abandon them. There are many other accounts that are simply failing to use Twitter to its full potential. The sad truth is that business is losing out on the potential of this social platform for making connections with customers and clients.

Just because signing up for a Twitter account was free, certainly doesn’t mean that including it in your online marketing campaign will be easy. I believe the platform is abandoned before the account holder ever knows what it could have done for their business. 

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Thanks for watching!

 

Sandi Booth

Sandi Booth is the CEO, web developer, content strategist, graphic designer, social media manager and trainer at Cktechconnect Inc. located in Chatham-Kent, Ontario. Sandi’s creative style and dedication to clients has ensured that Cktechconnect has become the online marketing company it is today. Since its inception in 2009 Cktechconnect Inc. has helped dozens of business and associations with focused successful, dynamic multimedia marketing campaigns. 

 

20 Social Media Post Ideas

Twenty Social Marketing Posts! – Every business owner attempting to use social platform marketing knows how difficult it can be to find great content for their posts. It can be very time consuming to come up with enough content to ensure your posts are consistent and engaging.

Remember, to be successful with your social marketing only 20 percent of your posts should be direct advertising or product related posts. What that means is, 80 percent of your content should be a variety of posts that your followers find entertaining, thought-provoking and informative. 

Have a look at these twenty post ideas and see which ones work for your business.

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10-Social-Marketing-Tips

 

If you want to use Social Media Marketing as part of your business marketing campaign then you must add a social element to be successful. Social platforms are designed with the user in mind, and the days of posting product and advertisements are over.

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Social Marketing Takes Staying Power a

Using social media platforms to market your business, organization or industry takes dedication and determination. The most efficient worker can be assigned your business marketing online and without a few key components will not likely be successful in their attempts. This is particularly true for small business and non-profits that attempt to manage their social marketing, as well as carry out their day-to-day roles.

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7 Ingredients of Social Marketing

Are your social platforms in limbo? Do you need some ideas to get them jump started? Review the seven C’s of successful social marketing and implement them on every occasion.

If you notice the “C’s” of Social Success list below, you will see that it doesn’t include: CRAM (your products down our throats) CRUD (sharing content that is visually poor and tastefully inappropriate) CONCEITED (all about you and/or your product/company).

So now is a great time to change things up and move your marketing to the next level. Use the suggestions below like a checklist. Consider them all.

Continue reading “Let Your Social Sites Soar!”

Twitter- Doing it Wrong

Well, as the old saying goes, “a picture says a thousand words”. Here’s hoping that some businesses, agencies, professionals, read and consider my picture before they open their Twitter accounts again.

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Basic Tips for Google+ Plus

Cktechconnect Inc. is a small agency with large clients. Since our inception in 2009, our focus has been to help grow companies by creating successful, dynamic multimedia marketing campaigns. We deliver strategic marketing and branding solutions. When you are serious about taking your online marketing to the next level give us a call.

Add-Social-To-Your-Marketing
Add-Social-To-Your-Marketing

Adding an element of “Social” to your current online marketing is much easier than you think. You can simply follow the tips below to take the first step in becoming a more “social” business.

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get Serious About Social Media MarketingDid your business think that social marketing meant signing up for one or more of the top social platforms? Or did you really have a strategic plan in place at all for your online marketing? Oh…you don’t have to tell us, we can see. Unfortunately, an improperly used, static or abandoned social site gives us all the information we need to evaluate your attempts. The bad news for you is, your customers and clients see it too.

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Social-Media-MarketingDoes your business take your social marketing seriously?

Follow these five suggestions to get your social marketing headed in the right direction. Remember, marketing in today’s social world is about the customer, not about your various product lines or samples.

Continue reading “5 Smart Social Marketing Strategies”

 

Mistakes Real Estate Agents Make with Social MarketingOver the past few years real estate professionals have become very aware that they must have a social media presence to stay in the game. However, many of them are struggling with the process and many are making the same mistakes. It isn’t just realtors who are challenged with their online marketing attempts. Businesses in general are encountering the same difficulties.

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5-Tips-To-use Hashtags

This is the symbol for a Hashtag #. Although Hashtags are used on other social platforms, they are a must for marketing on #Twitter. They were created by twitter to help users search, find and follow key words or topics. If you have a Twitter account and having been taking advantage of the power of the Hashtag then these tips should get you started.

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