5-Tips-To-market-To-generation-Z

Dear Marketers, get over Millennials and prepare your brand to speak to the Generation Z (Gen Zers). The new age consumers who are also known as Centennials or Post-Millennials are born after 1995.

the-only-visual-guide-you-need-to-nail-inbound-marketing

Inbound marketing is a strategy where marketers attract prospects through delivery of relevant, interesting and helpful content, then convert those prospects into leads, and eventually close those leads into customers. 

 

There are so many times when I hear companies say that social media does not work. They always say what a waste of time it was and how they did not get any conversions from their time spent scheduling to social media. They could not be more mistaken. Social media marketing works and it can lead to sales. However, this is only true if you understand how social media works and that behind every account, there is a person with their own goals, targets, and needs. If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

Continue reading “Why Social Media Scheduling Works”

 

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Continue reading “The Rise Of Social Media Customer Care”

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.

DESTROY YOUR BRAND REPUTATIONWhat Are You Trying To Do?

Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective. Which of these qualities best characterizes yours will depend on how you go about maintaining your business’s image in terms of marketing and outreach. Following are several surefire ways to destroy your brand’s reputation, and the strategies you can take to prevent that from happening.

Buyers and sellers are both on the hunt for gold. However, buyers know what they’re looking for. Best-in-class organizations know how to approach buyers early in their quest for the right solution. Are you helping buyers, or pushing them farther away? The following infographic with research from Forrester, CEB and IDC illustrates the reality of modern buyers and how to aid them.

Simple-Strategies-To-get-More-Twitter-Followers

Twitter is a powerful marketing tool for business. When it is used properly Twitter can spread your brand, build strong connections and generate leads. However, if you have limited followers, your business will not be able to benefit from everything this powerful platform has to offer.

Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

Continue reading “Why Marketers Must Take Content Marketing More Seriously?”

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

Continue reading “Key Steps to Improve Your Website’s Local Search Ranking”